Brazilians over 60 population has grown about 50% in the past 10 years and is projected that by 2020 the population 60+ will be 30 million.
Health awareness and quality of life is also increasing. In comparison, US had 1,300 SPAs in the early 90' and presently there are over 10,000. In Brazil SPAs were practically unknown 20 years ago and now there are over 1,000, still plenty of growth opportunities.
According to the FGV report, currently 105 million Brazilians belong to the middle class C with a family income in the range of US$ 750 to US$ 3.229 per month, 39.5 million Brazilians became part of the middle class between 2003 and May 2011. (see image with % of population and consumption by location). On recent study showed that while 76% of A, B class opt to shop in supermarkets, 34% of C class and 49% of D and E class opt to alternative purchasing channels where smaller retailers reap the benefit.
These are just some of the new tendencies and how Brazil consumers are changing. Obviously Brazil offers a vast options of opportunities to companies in general.
Health awareness and quality of life is also increasing. In comparison, US had 1,300 SPAs in the early 90' and presently there are over 10,000. In Brazil SPAs were practically unknown 20 years ago and now there are over 1,000, still plenty of growth opportunities.
These are just some of the new tendencies and how Brazil consumers are changing. Obviously Brazil offers a vast options of opportunities to companies in general.
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