· Direct sales strategy:
Common types of direct sales are those allowing you to sell to the end consumer, this can be accomplished in several ways, including through direct mail marketing, telemarketing or selling on a website. One major benefit to a direct sales strategy is that you have a high level of influence on your customer and know exactly how your customer feels about your product or service because of the communication resulted from a direct business development perception.
· Indirect sales strategy:
Commonly involves conducting sales through agents or a re-sellers. While there's a benefit of possible quick geographic expansion without having to hire sales representatives, it provides limited control over the communication and business development with the customer base and the application of existing business core values and procedures. Initial time and money invested may backfire if proper agents or a re-sellers' agreements, training and supervision is not done properly.
Small Medium Enterprises (SMEs) may now have access to new and incremental business overseas, develop their brand recognition internationally, manage and grow their business in the emerging market of Brazil as a multinational would, with direct sales and full control of accounts receivables in local currency, on-ground support for customer relationships development and implementation of processes and procedures according to existing product and company values, without having to give up shares of the business with anyone or make high upfront investments in infrastructure and personnel, therefore, eliminating several of the risks and capital demands that usually prevents SMEs from expanding internationally. The lower the fix cost, the easier it is to break even and grow and Aliança Américas Sul (AAS) offers tools needed in Brazil to reach that goal.
